Marketing Monitoring

Monitoring your marketing department will give you a clear idea of the efficiency of the funds, allocated for advertising and PR, pricing policy, client communications; the positioning of the company’s products, etc. The monitoring will allow you to improve the functioning of your marketing department and the respective market positioning of the products and services you offer.

Marketing Plan

In order for a company to develop correctly, it needs a clear, realistic and properly structured marketing plan. To that end we will carry out a detailed analysis of your company, where you stand and how you got there, how you are positioned on the market, what your marketing and advertising tools and approaches are, the strengths and weaknesses of your marketing activity. After we carry out a detailed analysis and draw the necessary conclusions, we will set realistic marketing goals and prepare a detailed plan for their successful achievement.

Marketing Strategy

Before a company proceeds to implement various marketing activities, be it advertising or PR campaigns, brochures, direct marketing, a website or something else, it must have a clear idea of the market environment and the message it will send to its consumers.

The best results are achieved by developing a clearly outlined marketing strategy and a good marketing plan for you to implement. Your marketing planning must be strategic and not merely meeting current needs without a clear concept of the future.

Communication Strategy

Any communication you have with your consumers, be it advertising, PR, a sales brochure, a new website or even a business card.  It is extremely important for your communication channels to be integrated with all other marketing elements of your company, so that you can create a logical and correctly positioned brand.

This means that all communication you have with your clients should work as a whole, it should carry the same message which should contribute to positioning the brand in every contact you have with your consumers.

Digital Marketing

Successful digital marketing always starts with a plan. The plan is a guarantee for your successful market and online positioning. Identifying the company’s goals. Determining the types of communication channels and their efficiency in a specific case, etc.

We at IMEG will help you allocate your advertising budget efficiently among the various communication channels – website, PPC, SEO techniques, social networks, etc. Digital environment will help you reach an enormous public in a cost-effective manner.

We at IMEG will take care of the overall appearance of your online presentation.

Advertising and PR Campaigns

We will help you choose the most suitable advertising approach, so that you can be sure of the efficiency of your investments, regardless of whether you need a sales promotion brochure, a TV or radio commercial, PR or a sales promotion campaign.

Brochures and Other POS Materials

Advertising materials should send the right messages to consumers. They should be clearly aimed at your target group, so that they achieve the goal for which they were designed. IMEG’s team will help you design the best solution at an optimal price.

Copywriting Services

The efficiency of advertising materials lies in the messages they contain. We create the messages you need in order to reach your consumers. We at IMEG will create for you the messages and texts that can reach your consumers.

Market and Industry Analyses

IMEG’s team possesses long years of experience in conducting market, brand and competition analyses. A clear idea of the market situation forms the basis of every business plan and every marketing plan.

Business and Financial Planning

We can prepare your individual business plan which will be clear, useful and achievable:

PEST analysis – political, economic, social and technological factors

Planning expenses by expense items – production, sales, marketing, etc.

Planning the income from sales and other activities

Developing a pricing policy

Planning the need for diversifying your product range

Cash flow plan

Loyalty Programs, Sales Bonus Plans, etc.

We develop employer motivation programmes for you in the form of sales bonus plans, loyalty programmes and other methods that can increase your sales through measures directed at your employees